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ENGLEWOOD, CO, AUGUST 14, 2023 — Today VASA Fitness, a Great Place to Work™-certified company, announces that current VASA Senior Vice President of Business Development Brett Schell has officially been promoted to Chief Financial Officer. Brett has 20 years of experience as a corporate finance executive building, leading and advising companies through significant periods of growth, complex strategic initiatives and capital market transactions. In his time at VASA, Brett has had proven success improving the finance and real estate development processes and building cross-functional relationships to drive operational results.

In his role as CFO Brett will lead all of VASA’s finance, accounting, and IT functions, along with business development initiatives including real estate and construction. He will be responsible for managing key stakeholder relationships, executing capital market transactions, supporting operational initiatives, and helping drive VASA’s future growth. 

“Brett’s expertise and approach to expansion make him the perfect addition to our diverse executive team,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “He’s a phenomenal communicator and leader who our team members, partners and board members trust to scale the VASA brand in a way that positions us for future growth and success.”

Prior to VASA, Brett was a Group CFO at Perspecta Incorporated where he led every aspect of finance, accounting and business development for a +$500m division. Previously, he was CFO of KeyPoint Government Solutions where he managed finance and accounting functions, in addition to capital market transactions, including a sale of the company. Brett also served as the senior vice president of consumer & retail investment banking at Jefferies & Co. A highlight of Brett’s investment banking career was leading the Manchester United initial public offering in 2012. Brett graduated from the University of Colorado at Boulder with a degree in Finance. He lives in Denver, Colorado.

About VASA Fitness

VASA Fitness is a high-value, low-price (HVLP) operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift communities through approachable, on-trend and affordable fitness. VASA offers its members in more than 52 operating locations, an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including STUDIO RED (HIIT) and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Englewood, Colorado with club locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin and coming soon to Nebraska. For more information about VASA Fitness, visit

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