VASA Fitness Announces HYROX Enterprise Partnership, Launching at 10 Clubs Across North America
New partnership brings HYROX training equipment, programming opportunities and community events to select VASA Fitness locations
DENVER, CO — September 9, 2026 — VASA Fitness today announced a new enterprise partnership with HYROX, becoming the latest HYROX enterprise partner in North America and launching HYROX Training Clubs at 10 select VASA locations across 5 states including Colorado, Utah, Arizona, Oklahoma and Illinois.
The partnership gives VASA members and athletes access to training environments designed to support HYROX-style workouts and competition preparation, while making the fast-growing fitness format more accessible to a broader community of everyday athletes.
The initial HYROX Training Club locations include:
- Colorado Springs, CO — North Powers
- Aurora, CO — Havana Gardens
- Thornton, CO
- Oklahoma City, OK — Pennsylvania Avenue
- Kaysville, UT
- Sandy, UT
- Orem, UT — University
- Chandler, AZ
- Crystal Lake, IL
- Romeoville, IL
Participating clubs will feature equipment that supports HYROX training, including wall-ball target zones, weighted medicine balls at competition specifications, push/pull sleds on VASA turf, and battle ropes for full-body conditioning and grip endurance.
“At VASA, we’re constantly innovating our fitness offerings to meet members where they are and give them access to the experiences that excite them most,” said Michael Osanloo, CEO of VASA Fitness. “Our Studio lineup has always been the foundation of that commitment. Our partnership with HYROX is the next step, giving members another powerful way to get stronger and train with purpose.”
To celebrate the launch, VASA and HYROX will host HYROX Training Day open houses at participating locations on Saturday, October 3. The events will give members and prospective members the opportunity to experience HYROX-style training, learn more about the format and explore how they can incorporate HYROX-inspired workouts into their fitness routines. Additional event details will be announced at a later date.
“What makes our HYROX partnership even more exciting is how strongly it resonates with our own team,” said Chris Griebe, COO at VASA Fitness. “VASA team members are preparing to compete in the Salt Lake City and Denver HYROX races, alongside many of our members. HYROX isn’t just something we’re bringing to our clubs—it’s something our people are embracing personally. We’re excited to have a strong VASA presence on race day and to show up together as one community.”
“Our mission at HYROX has always been to make functional fitness racing accessible to everyone, and partnering with an industry leader like VASA Fitness allows us to bring that vision to life at scale,” said Douglas Gremmen, Chief Growth Officer at HYROX. “By introducing dedicated HYROX equipment, programming, and community events across these 10 initial locations, VASA is creating an ideal launchpad for athletes of all levels to train with purpose. Whether someone is stepping up to their very first race or simply looking to elevate their daily fitness routine, this partnership gives them the tools, space, and local support to thrive.”
The 10 participating clubs represent the initial phase of the partnership. VASA and HYROX will expand HYROX training experiences to additional VASA communities in the future. Members do not need to be registered for a HYROX competition to benefit from the training experience. The partnership is designed to give both seasoned competitors and everyday athletes access to functional training tools and workouts that build strength, endurance and overall performance.
About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 70+ operating locations across Arizona, Colorado, Illinois, Indiana, Nebraska, Oklahoma, Utah, and Wisconsin, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, STUDIO classes, expert Personal Training, and on-trend recovery experiences—all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.
VASA Fitness Media Contact
Mekky Media
press@vasafitness.com
About HYROX
HYROX is the world’s largest fitness racing series, with an ecosystem of training and coaching built around performance, participation and community. Combining 8 x 1 km runs with 8 functional workout stations, HYROX has created a standardised race format where professional athletes and everyday competitors compete in the same event. Founded in Germany in 2017, HYROX now hosts races across more than 30 countries and six continents, alongside a broader ecosystem that includes HYROX 365 training clubs and programming, HYROX YoungStars, the Elite Series and HYROX Experiences.
HYROX Media Contact
Fittest
hyrox@fittestpr.com
