VASA Fitness and Demotu Launch Industry-First AI-Powered Personal Training App in the HVLP Category
VASA Fitness and Demotu Launch Industry-First AI-Powered Personal Training App in the HVLP Category
The First High-Value, Low-Price Gym to Bring AI Technology, Movement Analysis, and Expert Coaching Together in One Experience
Greenwood Village, CO — April 13, 2026 — VASA Fitness, the leading high-value, low-price (HVLP) fitness brand, today announced the launch of its new AI-powered Personal Training app — powered by Demotu, a leader in AI-driven fitness technology. Together, VASA and Demotu are bringing a first-of-its-kind coaching experience to the HVLP category: one that combines certified trainer expertise, 3D movement analysis, and intelligent AI programming in a single, seamless platform.
The partnership marks a defining moment for accessible fitness. For the first time, members of an HVLP gym can access the kind of smart, connected coaching that was once reserved for boutique or premium brands — starting at $14.99 per month.
“Demotu is best-in-class, and this partnership reflects how seriously we take our members’ fitness experience,” said Chris Griebe, COO of VASA Fitness. “Together, we’ve built something the HVLP category has never seen — coaching and technology working side by side to give every member a real plan, real personalization, and real results.”
A Category First, Powered by Demotu
VASA is the first HVLP operator to launch an AI-powered personal training app. Powered by Demotu’s platform, the app integrates 3D movement analysis, InBody body composition insights, and AI-driven programming into a single coaching experience.
It starts at a Personal Training consultation, where members complete a 3D movement analysis and InBody scan. That data gives certified VASA Trainers a complete, science-backed picture of how a member moves and where they can improve. From there, Trainers build a fully personalized training plan — enhanced by Demotu’s AI technology — that evolves as members progress.
Between sessions, members can follow their trainer-prescribed workouts directly in the app, track progress, access exercise demos, and stay connected to their program — whether they’re in the gym or on the go.
Technology That Makes Trainers Better
At its core, this partnership is about amplifying human coaching — not replacing it.
Demotu’s AI platform gives VASA Trainers smarter tools to program for each individual, tracking improvements in strength, mobility, and endurance and enabling real-time adjustments as members get stronger. The result is a coaching experience that’s more responsive, more personalized, and more continuous than anything else at this price point.
“What Demotu’s technology enables is the ability to deliver truly individualized coaching at scale,” Griebe said. “The human connection stays at the center — our Trainers are still the experts — but now they’re backed by data and tools that help them do their best work for every member.”
Accessible by Design
Every VASA membership includes a free 60-minute Personal Training consultation — an on-ramp to the full app experience with no barriers. Members complete a movement assessment, define their goals with a certified Trainer, and leave with a personalized plan built around their schedule, their life, and their body.
Full Personal Training packages are available for members who want ongoing one-on-one or small-group coaching, with Demotu-powered app programming keeping them on track between every session.
To learn more about VASA’s new Personal Training app, visit vasafitness.com/training.
About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With 70+ operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.
About Demotu
Demotu is the AI-powered movement analysis and coaching platform built for coaches, trainers, gyms, teams, and sports performance organizations. Demotu delivers professional-grade movement analysis, intelligent programming, and the business tools coaches need to run and grow — all in one place. From independent coaches delivering elite-level programming to sports organizations using real movement data to push performance further and make better decisions every step of the way, Demotu gives every coach total visibility into how their athletes move and everything they need to act on it.
Media Contact:
Alexis McDowel for VASA Fitness
