VASA FITNESS ACHIEVES 50th CLUB MILESTONE WITH OPENING OF NEW JOLIET, ILLINOIS LOCATION
VASA Fitness’ Second Illinois Location Opens to the Public February 12
DENVER, CO – FEBRUARY 9, 2022 – VASA Fitness today announces it has achieved its 50th club milestone with the opening of its newest club in Joliet, Illinois at 1590 North Larkin Avenue, its second location in Illinois after the opening in Villa Park last month. VASA Joliet is a brand new facility with more than 60,000 square feet of premium fitness amenities offering something for everyone all under one roof. VASA is a leader in offering premium fitness at an affordable price with its popular boutique-style STUD
IO offerings including STUDIO RED High Intensity Interval Training (HIIT) classes, Group Fitness and Personal Training as well as Performance Lifting, top-of-the-line equipment, exercise machines, free weights and a wide variety of amenities including an indoor pool, sauna, steam and more. VASA Joliet’s grand opening event takes place Saturday, February 12 at 8 a.m. where people can stop by for awesome VASA gear and other giveaways, a tour of the brand new gym, and be entered into a raffle to win a one year STUDIO membership. VASA is currently offering a pre-opening $0 enrollment special on all memberships.
“With the grand opening of our milestone 50th club in Joliet, it’s a good time to reflect on what we’ve achieved and where we’re heading in 2022 and beyond,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “I’m so proud of the way we’ve grown the VASA brand, now boasting 2,600 team members as well as nearly 200 percent growth in membership since being acquired by Silver Oak Services Partners in late 2014. With the pandemic in the rear view mirror, we have ambitious growth plans for 2022 and beyond. We will continue our strategic expansion into both new and existing high-growth markets where the VASA brand is already strong. We will focus on building fitness communities where people can be part of something to help them build connections and lead healthier, happier lives.”
VASA’s future growth strategy involves investing in new and existing clubs to deliver on-trend fitness offerings like its wildly popular STUDIO programming including STUDIO FLOW infrared yoga and STUDIO RED HIIT to more locations. VASA recently announced plans to open new facilities in New Berlin, Wisconsin; Indianapolis, Indiana; Centennial, Colorado; Lehi, Utah and expand its facility in Saratoga Springs, Utah.
VASA memberships start at $9.99 per month for “Basic,” which gets members access to the cardio deck, free weights, functional turf, and performance lifting area at one club. The next level costs $21.99 per month for the “Fitness” membership, which gets members everything in “Basic,” access to all VASA clubs plus unlimited Group Fitness classes, the pool/steam/sauna areas, the massage lounge, and basketball court. The premium membership is called “STUDIO” and for $39.99 it includes everything from “Fitness” plus unlimited STUDIO RED classes and InBody scans. More information about what is included with each membership level is available at vasafitness.com/join/.
VASA is hiring team members for all of its new locations. VASA employees get to work in a fun, uplifting environment, helping make positive changes in members’ lives every day. For more information about opportunities, please visit VASA’s careers page at vasafitness.com/careers.
About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its members in 50 operating locations, an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including STUDIO RED (HIIT) and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Denver, Colorado and Orem, Utah with club locations across Colorado, Utah, Kansas, Oklahoma, Arizona, Illinois, Indiana and coming soon to Wisconsin. For more information about VASA Fitness, visit vasafitness.com.
Jaime Cottini for VASA Fitness