VASA FITNESS RAISES THE BAR FOR HVLP OFFERINGS, ADDS “STUDIO LFT” BOUTIQUE-STYLE STRENGTH TRAINING 

Already the best value in the fitness industry, VASA’s STUDIO membership to offer strength-focused programming in January 2025 to complement HIIT and infrared yoga recovery for a holistic approach to fitness

Englewood, CO — October 22, 2024 — Today VASA Fitness announces it will revolutionize the High Value Low Price (HVLP) space again with the addition of STUDIO LFT (pronounced lift), a boutique-style strength training class, to its popular STUDIO membership. Adding STUDIO LFT as a complement to STUDIO RED HIIT and STUDIO FLOW infrared yoga provides VASA members the perfect blend of HIIT, recovery, and now strength training for a well-rounded fitness program—at no additional cost to STUDIO members. With the addition of STUDIO LFT, VASA has further propelled itself past other providers in the HVLP space, redefining what’s possible in delivering on-trend fitness programming and amenities all under one roof.

The addition of STUDIO LFT comes at a time when many gym-goers are prioritizing strength training over cardio. STUDIO LFT will help members increase strength and muscle mass, which drives long-term metabolic and body composition improvements. Adding strength training to HIIT and active recovery through infrared yoga will help members adopt a more holistic approach to achieving their fitness goals, and VASA members don’t have to join other boutique studios to get these benefits.

“For HVLP to be successful, it’s critical to find ways to listen to members and deliver on-trend fitness programs,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “Our STUDIO membership has grown 68 percent year-over-year and our programming competes with small, expensive boutiques. Our research shows that the No. 1 motivation for new members joining VASA is strength training. STUDIO LFT will serve our members by giving them even more opportunity to reach their fitness goals through a comprehensive suite of STUDIO classes and other amenities, all without having to spend hundreds of dollars each month across multiple gyms and memberships.”

STUDIO LFT will debut as a pilot program in four of VASA’s Colorado clubs in early January 2025. Once the pilot concludes, VASA will communicate plans to roll out STUDIO LFT in both new and existing clubs across eight states.

For more information about STUDIO LFT, please visit www.vasafitness.com.

About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its members in 61 operating locations, an incredible value proposition with large, full-service clubs for as low as $14.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including STUDIO RED (HIIT) and STUDIO FLOW infrared yoga, and many other amenities to help members customize their personal fitness plans. Certified as a Great Place to Work® for three years in a row, VASA headquarters are in Englewood, Colorado with club locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin and Nebraska. For more information about VASA Fitness, visit www.vasafitness.com.

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