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VASA Fitness Earns 2022 Great Place to Work Certification™

DENVER, COLORADO, August 9, 2022VASA Fitness is proud to be Certified by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at VASA. This year, 81 percent of employees said it’s a great place to work, 24 percentage points higher than the average U.S. company.

Great Place to Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation.

“Great Place to Work Certification™ isn’t something that comes easily—it takes ongoing dedication to the employee experience,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place to Work. “It’s the only official recognition determined by employees’ real-time reports of their company culture. Earning this designation means that VASA Fitness is one of the best companies to work for in the country.”

“We are thrilled to become Great Place to Work-Certified™ because we consider employee experience a top priority,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “At VASA, we treat each other like family and we owe all of our success to our team members who share in the mission to improve people’s lives every day.”

VASA Fitness aims to have a positive impact on the people and communities it serves, which includes members and employees. VASA instructors, trainers, front desk staff, and corporate team members create a welcoming environment of belonging so they and their members have a place to get stronger, feel better, be healthier, make friends, manage mental health issues, and live happier lives. In the areas where VASA operates, it focuses on building fitness communities that stand the test of time. 

VASA has also proven to be a great place for women to work and grow their careers. In the historically male-dominated fitness industry, females are forging the way at VASA, with women accounting for 65 percent of leadership in its corporate offices and 45 percent of its field leaders consisting of general managers, district managers, and regional directors. Overall, 55 percent of VASA leadership is female, a testament to the career development opportunities, support, and benefits provided to VASA’s female employees.

According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a certified great workplace. Additionally, employees at certified workplaces are 93 percent more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits, and have a fair chance at promotion.

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About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its members in 50 operating locations, an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including STUDIO RED (HIIT) and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Denver, Colorado with club locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana and Wisconsin. For more information about VASA Fitness, visit

About Great Place to Work Certification™
Great Place to Work® Certification is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.

About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All.

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