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Innovative Pilot Program Launches in Select VASA Locations in Colorado and Arizona 


DENVER, CO — AUGUST 2, 2021 — Today VASA Fitness announces plans to pilot its Burn & Earn rewards program in five of its locations in Colorado and Arizona beginning today. The pilot program expands the already-existing badge program by rewarding VASA’s Studio members for attending Studio classes with additional prizes available each month. Studio Members that attend at least eight Studio classes per month will be eligible for a branded prize from an in-club vending machine using a scannable barcode on their VASA mobile app.


The expanded program will be featured in Arizona at the Thunderbird East location and in Colorado at both Aurora locations, Centennial (Willow Creek) and Littleton. If the program is successful, it will be rolled out in all VASA locations. Monthly prizes featured will be Burn & Earn-branded items including hats and beanies, water bottles, shaker cups, mini bands, jump ropes and various fitness gear.


“Our innovative rewards program helps us to continue to build the connection between our brand and our members by rewarding them for their hard work in the gym,” said Mindi Bridges, Chief Brand and Marketing Officer at VASA Fitness. “VASA wants to continue to inspire people to come to the gym and this is a way to motivate them to achieve their fitness goals each month.”


VASA’s Studio membership provides boutique-style HIIT classes without the boutique studio price. At $39.99 per month, VASA’s Studio membership also gives members unlimited access to all of its locations, amenities and premium fitness options. For more information, please visit


About VASA Fitness

VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its more than 350,000 members in 48 operating locations an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including Studio Red and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Denver, Colorado and Orem, Utah with club locations across Colorado, Utah, Kansas, Oklahoma, Arizona and Indiana. For more information about VASA Fitness, visit


Press Contact

Jaime Cottini for VASA Fitness