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Strengthens Presence in Existing States Expands to Wisconsin and Illinois

DENVER, CO and OREM, UT — FEBRUARY 18 — Today VASA Fitness announces the continuation of its rapid growth with a projected 30 percent increase in clubs expected in 2020 with the opening of 13 new locations. Part of this expansion involves adding clubs in Wisconsin and Illinois. VASA’s 2020 expansion plan is another step in helping the company bring its innovative and affordable fitness to everyone by rapidly increasing its presence over the next five years. In 2019, VASA grew its club count year-over-year by 25 percent and now operates 45 locations, including expansion to the state of Indiana with two recent openings in Lafayette and Indianapolis.

VASA is currently the high-value low-price (HVLP) market leader in Colorado and Utah and operates locations in Oklahoma, Arizona, Kansas and Indiana. New VASA locations to open in 2020 include Herriman and Logan, Utah; Westminster, Colorado; Indianapolis, Indiana; New Berlin, Wisconsin; and Villa Park, Joliet and Arlington Heights, Illinois, among others to be announced.

“VASA’s goal is to build communities around accessible fitness in all areas where we operate and we do  extensive research about the local community before deciding to open a new location,” said Troy Peterson, Chief Development Officer at VASA. “We are excited to strengthen our presence in territories where we currently operate and introduce our premium fitness brand in new states like Wisconsin and Illinois, where we believe our culture aligns very well with those communities.”

VASA seeks out properties that can house all of its functional areas of the gym, to accommodate its “mall of fitness” approach to club design where members can find what they need to meet them where they are in their fitness journey. Each 60,000 square foot VASA location includes Group Fitness classes, Studio Red (high intensity interval training), Studio Cycle, a training cage, functional training areas, a free weights area, Olympic lifting, expansive cardio deck, large lap pool, hydro-massage lounge, retail area, basketball court, spa, steam, sauna and wonderful KidCare services for $15 per month for up to 90 minutes a day. VASA’s jaw-dropping interior and exterior design are modern and bold featuring red, gray, black and white color schematics.

VASA is hiring team members for new locations opening in 2020. VASA employees get to work in a fun, UPLIFTING environment, helping make positive changes in members’ lives every day. For more information about opportunities, please visit VASA’s careers page at vasafitness-careers.


About VASA Fitness

VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA’s mission is to uplift everyone through fun, innovative and affordable fitness. VASA offers its more than 400,000 members in 45 operating locations an incredible value proposition with large, full-service clubs for as low as $9.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights and a wide variety of group fitness classes including Studio Red and Studio Cycle and many other amenities to help members customize their personal fitness plans. VASA headquarters are in Denver, Colorado and Orem, Utah with club locations across Colorado, Utah, Kansas, Oklahoma, Arizona, Indiana and coming later this year to Wisconsin and Illinois. For more information about VASA Fitness, visit


Press Contact

Cottini PR for VASA Fitness