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Michele Dodd

Senior Vice President of Development & General Counsel

Michele brings more than three decades of real estate development and legal expertise to VASA, where she leads strategic expansion and legal operations across the organization. She plays a critical role in identifying and securing new club locations, navigating complex legal and regulatory matters, and supporting VASA’s continued growth into new markets.

Previously, Michele served as Chief Development Officer and In-House Counsel for one of the largest Planet Fitness franchise groups, partnering closely with the corporate team to drive aggressive national expansion. Her career also includes leadership roles at Roti Modern Mediterranean, Ulta Beauty, Aspen Dental, CVS, and Blockbuster, where she guided real estate strategy and legal execution for hundreds of locations. Michele is passionate about making fitness more accessible and ensuring VASA’s spaces are built to foster connection, community, and long-term success.

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