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Troy Peterson

Chief Operating Officer

Troy’s leadership as Chief Operating Officer has been constant throughout VASA’s (formerly Utah Gold’s Gym’s) history. Troy’s passion for VASA’s UPLIFT culture, which he was instrumental in building, continues to guide the culture today.

Troy launched his career in 1996 when he and founders Lynnette and Scott Felsted opened the first Gold’s Gym location in Utah and grew the privately-held business to 17 locations by 2014, earning numerous accolades along the way including Gold’s prestigious International Franchise of the Year award in 2005. Today, continuing in his role as COO, Troy and his team manage VASA’s real estate, new construction, club development, and the operations associated with new club openings as well as all re-investment projects and facilities.