Chief Brand & Marketing Officer
Mindi has more than 20 years of experience bringing world-renowned brands to life in retail and fitness. At VASA, Mindi oversees all aspects of marketing, public relations, fitness product, club design, retail, club communications, member services, and business memberships to make VASA the category leader and continue scaling the brand. Prior to VASA, she was Vice President of Creative and Operations Services at In-Shape Health Clubs, where she led the company’s rebranding initiative and built a team to support the clubs in everything from field communication to member experience.
Previously, Mindi was an independent Marketing Consultant for companies including Bare Escentuals, LeapFrog, Westfield, Clif Bar and Art.com and oversaw global marketing production at The Gap. She also served as the Senior Director of Brand Marketing and Creative Services at Abercrombie & Fitch, where she led a team of 25 and was responsible for overseeing the marketing for existing global brands and launching new ones under the Abercrombie umbrella.