VASA Fitness Opens New Club in Crystal Lake, Illinois

VASA Fitness Opens New Club in Crystal Lake, Illinois, Featuring All Three Premium STUDIO Classes

VASA expands its Illinois footprint with its seventh location, introducing STUDIO LFT and a full suite of amenities to McHenry County

CRYSTAL LAKE, IL, October 31, 2025 — VASA Fitness, one of the largest high-value, low-price operators of fitness clubs in the U.S., announced the grand opening of its newest location at 6120 Northwest Highway in Crystal Lake, Illinois. The public grand opening celebration will take place Saturday, November 1, beginning at 8 a.m., and marks VASA’s seventh Illinois club. Additional locations are coming to Matteson and Rockford before year-end, further expanding VASA’s commitment to providing inclusive, innovative, and affordable fitness experiences across the state.
At over 58,400 square feet, the new Crystal Lake club offers VASA’s signature mix of high-energy workouts, boutique-style STUDIO classes, and premium recovery amenities, all at an affordable price. The club features all three of VASA’s STUDIO formats:

• STUDIO LFT, VASA’s newest guided strength training program, designed to build muscle, confidence, and community.
• STUDIO RED, a high-intensity interval training experience that pushes limits and boosts endurance.
• STUDIO FLUJO, infrared yoga that promotes mobility, flexibility, and active recovery.

Members can complement their workouts with VASA’s broad range of amenities, including an expansive cardio deck, free weights, performance lifting area, strength and functional training zones, indoor pool, sauna, steam room, and hot tub. The club also offers an InBody scanner for tracking progress, group fitness classes, half-court basketball, massage lounge, red light therapy, and add-on options such as personal training and KidCare.

To celebrate the grand opening, VASA is hosting a community event on November 1 featuring a live DJ, coffee truck, group fitness classes, door prizes, a photo booth, and product samples from partners.

Beyond opening a new fitness destination in Crystal Lake, VASA is creating approximately 75 new career opportunities for local residents who are passionate about fitness, service, and helping others live healthier, happier lives.

“Every new club is an opportunity to make fitness more inclusive and energizing for the communities we serve,” said Rich Nelsen, Chief Executive Officer of VASA Fitness. “We’re thrilled to bring our signature STUDIO experiences and welcoming environment to Crystal Lake and continue expanding access to affordable, premium fitness across Illinois.”

With memberships starting at just $14.99 per month, VASA Crystal Lake provides everything members need to train, recover, and feel their best, all in one vibrant, affordable space.

About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 60 operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for three consecutive years and is headquartered in Greenwood Village, Colorado.

Media Contact:
Alexis McDowel for VASA Fitness
press@vasafitness.com