VASA FITNESS NOMBRA NUEVO DIRECTOR DE OPERACIONES Y DIRECTOR DE MARKETING

Strategic C-Suite hires strengthen leadership team to drive operational excellence, fuel growth, and elevate brand presence

GREENWOOD VILLAGE, CO; October 09, 2025 — VASA Fitness, one of the nation’s leading high-value, low-price fitness club operators, today announced the appointments of Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, two seasoned executives who bring proven expertise in scaling businesses, strengthening operations, and driving membership growth. These appointments reflect VASA’s continued investment in building a strong foundation for long-term growth, operational excellence, and innovation as the company expands its national footprint.

Chris Griebe, Chief Operating Officer
Chris cuenta con más de 25 años de experiencia en liderazgo en el sector del fitness, el bienestar y la hostelería. Recientemente, ocupó el cargo de Vicepresidente Sénior en Arch Amenities Group, donde supervisó equipos a nivel nacional e impulsó una importante expansión del negocio. Reconocido por su rigor operativo, su capacidad de innovación y su habilidad para formar equipos, Chris supervisará todos los aspectos de las operaciones comerciales de VASA, incluyendo la gestión de los clubes, las operaciones de fitness, la administración de las instalaciones y la seguridad.

Como director de operaciones, Chris desempeñará un papel fundamental para garantizar que VASA continúe creciendo con constancia y excelencia. Su enfoque en la disciplina operativa y la eficiencia fortalecerá la capacidad de la empresa para brindar experiencias excepcionales a sus miembros, al tiempo que respalda el crecimiento y la expansión futuros. Su visión y energía serán clave para elevar la marca y las operaciones de VASA a nuevos niveles de rendimiento.

Danielle Petersen, Chief Marketing Officer
Danielle brings more than 20 years of executive marketing leadership experience with Fortune 500 and private equity-backed companies, specializing in subscription growth, brand building, and performance marketing. Most recently, she was Chief Marketing Officer at Whistle Express, where she drove measurable revenue gains by growing memberships, reducing churn, and activating impactful community campaigns.
At VASA, Danielle will be a key driver of the company’s growth strategy, overseeing marketing initiatives that amplify the brand, strengthen consumer insights, and deepen member engagement. Her ability to combine creative storytelling with data-driven decision-making will enhance performance marketing capabilities, expand VASA’s reach into new markets, and reinforce brand equity as the company scales.

“Chris and Danielle bring the kind of leadership that ensures VASA’s growth is both ambitious and sustainable,” said Rich Nelsen, Chief Executive Officer of VASA Fitness. “Chris’s expertise in building high-performing operational frameworks will help us deliver greater consistency and quality across our clubs, while Danielle’s proven ability to grow membership-driven businesses will accelerate our expansion and brand presence. Together, their leadership exemplifies our commitment to operational excellence and our investment in shaping the future of VASA.”
VASA Fitness is one of the nation’s largest high-value, low-price fitness operators, distinguished by its unique “mall of fitness” model that brings together premium big-box amenities and boutique-style STUDIO classes under one roof. With a continued focus on innovation, growth, and operational excellence, VASA is committed to making fitness accessible, affordable, and uplifting for its members. Learn more at www.vasafitness.com.

Acerca de VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With 61 operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for three consecutive years and is headquartered in Greenwood Village, Colorado. For more information, visit www.vasafitness.com.

Contacto para los medios:
Alexis McDowel para VASA Fitness
press@vasafitness.com