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Studio Optimization Coordinator


Location: UT Corporate Office

Orem, UT

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POSITION TITLE:        STUDIO Optimization Coordinator

REPORTS TO:             Fitness Product Manager


LOCATION:                  Orem, UT Corporate Office (Hybrid Role)

FLSA:                           Exempt

PAY RANGE:                $18/hour

HOME DEPT:               Marketing



The STUDIO Optimization Specialist is a proven group fitness or small group training leader with practical fitness knowledge and the ability to assess tactical coaching skills. This person is responsible for observing the STUDIO product in the field, making assessments based on VASA experience standards, and helping STUDIO RED Coaches and STUDIO FLOW Instructors improve. They will support the Fitness Product Team in optimizing VASA’s STUDIO products inside and outside the clubs. This person will provide operational assessment data to support Executive Leadership Team decision-making in driving our business and taking STUDIO to the next level. The purpose of this role is to support the company in building our STUDIO membership base through understanding what’s currently working and not working in clubs.


The deliverables for this position include, but are not limited to, the following:

  • STUDIO Product Support
    1. Participates in or observes classes to provide feedback for driving a best-in-class STUDIO product offering 
    2. Compiles assessment data, identifies trends and gaps, and helps leverage insights to help the Fitness Product and Fitness Operations teams improve the member experience 
    3. Calls out and analyzes trends in STUDIO Coach/Instructor quality, class attendance, and product delivery
  • Identifying Excellence and Opportunities in STUDIO Coaching
    1. Personally attends STUDIO classes and uses VASA Class Assessment tools to identify “rockstar coaches” and areas of opportunity to improve the STUDIO member experience in each of the CO and AZ clubs
    2. Ensures equipment in each STUDIO space is organized, clean, and in working order by partnering with the GFSTL
    3. Reviews past classes via camera footage to assist in identification of excellence or gaps in delivery. Assists GFSTL in fine-tuning STUDIO schedule for optimal member usage. In addition to class counts, this includes looking at STUDIO membership growth trends in each club to help determine classes to add or remove from schedule
  • Collaboration and Accountability
    1. Provides clear and concise STUDIO experience feedback to the Product Team for each club in CO and AZ
    2. Compiles assessments into executive summary format for Executive Leadership Team to drive decision-making around product improvements and best practices to be implemented in clubs
    3. Identifies Coaches and Instructors for shadow classes and new club opening ambassador program. Coaches GFSTLs to better deliver quarterly STUDIO Trainings and helps identify potential new STUDIO Coaches/Instructors
  • Subject Matter Expertise
    1. Well-versed in all STUDIO Products and can deliver trainings when needed to support the Fitness Product Team. Serves as a backup Myzone Programmer for STUDIO RED workout input
    2. Ability to clearly communicate information to Executive Leadership Team, Fitness Product Team, Fitness Operations, Regional Directors, District Managers, GMs and GFSTLs


The competencies for successful performance in this role include, but are not limited to, the following: 

  • Operational business acumen
  • Self-motivated with a high degree of ownership, sense of urgency, ability to problem solve, and work independently as well as collaboratively
  • Strong verbal and written communications skills
  • Attention to Detail  
  • Strong Time Management Skills 
  • Strong Communication Skills 
  • Naturally collaborative, with the desire to grow and leverage relationships
  • Proficiency in Microsoft Word and Excel
  • Ability to learn VASA Club Systems and Vendor Systems



The qualifications for this position include, but are not limited to, the following:

  • 2+ years of experience teaching boutique fitness classes
  • 1+ year of management experience preferred
  • Current nationally-accredited Group Fitness or Personal Training Certification required
  • Undergraduate degree or equivalent work-experience preferred
  • Personal interest in health, wellness, fitness, and nutrition
  • Ability to travel and work on weekends
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